Social Media Management

Social Media Management in Surrey — Engage, Influence, Grow

Turn followers into fans and fans into customers.
Social media isn’t about posting for the sake of it. It’s about building a community, earning trust, and guiding people toward action. Our Surrey-based team plans, creates and manages social content that reflects your brand voice, reaches the right people and delivers measurable results—on Instagram, Facebook, LinkedIn, TikTok and beyond.

Why Social Media Still Matters

  • Attention is here: Your customers spend hours each day on social platforms. Meet them where they are.

  • Trust at scale: Consistent, helpful content + conversation builds brand affinity without pushy selling.

  • Discovery & demand: Short video and recommendations fuel awareness and product discovery.

  • Conversion & retention: Smart calls-to-action and social proof move people from interest to enquiry—and keep them coming back.

  • Real feedback loop: Comments, DMs and analytics show you what people actually care about.

What We Manage (End-to-End)

  • Strategy & calendar: Audience research, content pillars, monthly plans, campaign themes.

  • Content creation: Copy, design, motion graphics, reels/shorts, carousels, UGC-style posts.

  • Publishing & scheduling: Platform-native scheduling for optimal times and formats.

  • Community management: Comments, DMs, brand mentions—friendly, on-brand engagement.

  • Paid social (optional): Targeting, creative testing, conversion tracking, optimisation.

  • Influencers & creators: Sourcing, briefs, approvals, contracts, and performance tracking.

  • Social listening: Trends, sentiment, competitor scans, opportunities.

  • Reporting & insights: KPIs, dashboards, and clear actions for next month.

Platforms We Work With

  • Instagram & Facebook: Reels, carousels, Stories, Shops, local targeting and retargeting.

  • LinkedIn: Thought leadership, company updates, lead-gen forms and employee advocacy.

  • TikTok: Native, authentic vertical video with hooks that stop the scroll.

  • YouTube (Shorts + long-form): Tutorials, product demos and case-study stories.

  • Pinterest & X (as relevant): Visual planning and real-time conversation.

We’ll focus on the channels where your audience already spends time—and match their habits there.

Content Strategy That Fits Your Brand

Great social isn’t random; it’s consistent and intentional. We build a simple framework so your feed feels cohesive and purposeful:

Content pillars (examples)

  • Teach: Tips, how-tos, checklists, “mistakes to avoid” (build authority).

  • Show: Before/after, behind-the-scenes, process, day-in-the-life (humanise your brand).

  • Prove: Case studies, testimonials, results, UGC (social proof).

  • Inspire: Vision, values, culture, community (emotion + connection).

  • Invite: Offers, launches, CTAs, events, webinars (conversion).

Formats we love

  • Short-form video (Reels/Shorts/TikTok): 6–20s hooks, 30–45s explainers, 60–90s stories.

  • Carousels: Thumb-stopping covers, scannable slides, saves & shares.

  • Graphics & GIFs: Memorable, on-brand visuals for quick hits.

  • UGC & creator assets: Real voices your audience trusts.

Community Management (Where Loyalty Happens)

  • Timely replies: Comments and DMs answered with friendly, on-brand tone.

  • Conversation starters: Polls, questions, and prompts that invite interaction.

  • Customer care: Triage issues quickly; escalate privately when needed.

  • Reputation management: Monitor brand mentions and sentiment; capture reviews.

  • Guidelines: A simple playbook so all responses feel consistent and kind.

Paid Social That Amplifies What Works

Organic builds trust; paid puts your best content in front of more of the right people.

  • Audience targeting: Interests, lookalikes, remarketing, and local Surrey reach.

  • Creative & copy testing: Iterative hooks, visuals and offers to improve results.

  • Conversion tracking: Pixels, events and server-side setup where relevant.

  • Budget efficiency: Scale winners, cut under-performers, protect ROAS.

  • Full-funnel approach: Awareness video → carousel retargeting → offer or consultation.

Influencers & Creators (When to Use Them)

  • Right fit over follower count: We prioritise niche relevance and authentic tone.

  • Clear briefs & guardrails: Key messages, do’s/don’ts, and brand assets.

  • Contracts & rights: Usage permissions, whitelisting, and timeline clarity.

  • Performance tracking: Unique links and promo codes; measure reach, clicks, conversions.

  • UGC-style content: Creator-made posts that feel native and believable.

Social Listening & Trends

We keep an ear to the ground so you don’t have to:

  • Trend spotting: Audios, formats, topics relevant to your niche (without chasing everything).

  • Competitor scans: Frequency, engagement, content types, creative angles.

  • Sentiment tracking: What people love (or don’t) about your brand category.

  • Opportunity alerts: Moments your brand should join the conversation—locally or nationally

  • .

Measurement That Matters

Not all metrics are created equal. We report the numbers that connect to your goals:

  • Reach & awareness: Impressions, video views, unique accounts reached.

  • Engagement quality: Saves, shares, comments (not just likes).

  • Traffic & conversion: Link clicks, landing page views, enquiries, bookings.

  • Community health: Response time, positive/neutral/negative sentiment.

  • Content effectiveness: Hook retention, completion rates, carousel saves, best-performing topics.

Monthly insights focus on what to do next: more of what works, less of what doesn’t.

Our Social Media Process

1) Discovery & Goals
We clarify audiences, competitors, tone of voice, and what success looks like (enquiries, bookings, sales, awareness).

2) Strategy & Pillars
We define content pillars, platform mix, posting cadence, and a simple measurement framework.

3) Content Production
We write, design and edit assets (reels, carousels, graphics, UGC-style posts) that fit your brand and the platform.

4) Publishing & Community
We schedule posts at optimal times, respond to comments/DMs, and nurture relationships.

5) Optimise & Amplify
We test hooks, covers, lengths, CTAs, and audience segments. Winners get boosted; losers are retired or reworked.

6) Report & Plan
Monthly performance reviews and a practical plan for the next cycle—backed by data, not guesswork.

Packages (Example Structures)

We’ll tailor scope and pricing after a quick call. Use these as starting points:

Starter Social — Consistent Presence

  • Strategy mini-workshop + content pillars

  • Up to 12 posts per month (mix of carousels, graphics, short video) across 1–2 platforms

  • Scheduling + basic community management (during business hours)

  • Monthly report with insights and next steps

Growth Social — Content + Momentum (Most popular)

  • Full strategy + monthly content calendar

  • Up to 20 posts per month across 2–3 platforms

  • 4–6 short-form videos/Reels

  • Community management (comments/DMs daily)

  • Optional paid social starter campaign

  • Monthly dashboard + review call

Scale Social — Always-On Engine

  • Strategy workshop and quarterly creative sprints

  • 30+ assets per month (multi-platform, video-led)

  • Influencer/creator programme management

  • Paid social management (testing & optimisation)

  • Social listening + competitor analysis

  • Weekly dashboard + monthly strategy session

Mini Success Stories

  • Hospitality: Reels + creator content for new menu launch drove a 22% uplift in bookings in six weeks.

  • Professional services: LinkedIn thought-leadership posts and short case-study clips produced a 35% increase in qualified enquiries.

  • E-commerce: UGC-style product demos and retargeting ads lifted add-to-cart by 18% and reduced returns.

Add these as three testimonial cards with a small headshot/brand logo and a one-sentence quote.

FAQs

How often should we post?
Quality beats quantity. For most brands: 3–5 posts per week plus 2–3 Stories/Reels, adapted to platform and seasonality.

Do you create the content or need us to supply it?
We can do both. We’ll plan and produce assets end-to-end, or collaborate with your team to refine what you already have.

Will you respond to comments and DMs?
Yes, within agreed hours and with brand-approved guidelines. We’ll escalate anything sensitive or complex.

Do we need paid ads?
Not always. Organic can carry you a long way. When you’re ready to scale, light paid support can amplify the best-performing content.

Can you work with creators/influencers?
Absolutely. We handle discovery, briefs, contracts and reporting—and we’ll ensure assets are usable as ads if needed.

How do we measure ROI?
We’ll tie activity to meaningful outcomes—enquiries, bookings, sales—using analytics, UTM links and platform insights.

How to Prepare (So We Hit the Ground Running)

  • Brand basics: logos, colours, tone of voice, product/service overview.

  • Assets: any photography/video we can repurpose; we’ll fill gaps.

  • Goals & guardrails: what matters most (awareness vs. leads), topics to avoid, response guidelines.

  • Access: admin roles for pages, ad accounts, and any existing analytics.

Why Choose Marketing Management Surrey

  • Joined-up team: Strategy, content, design, video and web under one roof—shoot once, use everywhere.

  • Local insight: Guildford-based with real knowledge of Surrey audiences and trends.

  • Creative + accountable: Work you’ll be proud to post, backed by clear metrics and honest reporting.

  • Momentum mindset: Fast iterations, monthly improvements, and zero fluff.

Ready to Grow Your Social?

Let’s build a social media plan that feels human, looks premium, and leads to measurable growth. We’ll start with a free audit, then map a simple 90-day roadmap to get you moving—quickly and confidently.